Client Ty Ku, Partner Chris Lucas feat. in September Tasting Panel Magazine

TY KU Premium Sake is Poised for Yoga Alignment

By TransitionSE   |  

October 11, 2015   |  

Clients, TSE   |  

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Home / Clients / Client Ty Ku, Partner Chris Lucas feat. in September Tasting Panel Magazine

Client Ty Ku, Partner Chris Lucas feat. in September Tasting Panel Magazine

Over the course of the year, Ty Ku sake has been aligning itself with a vastly under-tapped community of yogis as it pertains to spirits and practitioners.  TSE’s Chris Lucas has been instrumental in managing the brand’s immersion.

“With its Après Yoga campaign, TY KU gave a name to something that is happening anyway—yogis hanging out with each other, sometimes in a bar—and celebrates them instead of shaming them,” says Chris Lucas, TY KU Yogic Relations Consultant. “Drinking in moderation, drinking with respect for quality—that actually requires mindfulness.”

You can see the full Tasting Panel article here.

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